innovation is vital.The company that can deliver a good value right from the beginning will gain the early mover advantage and to sustain this, our customers are constantly innovating new products using new processes and techniques with a higher reliability.

EDS Technologies has tied up with industry leading solutions in the PLM space. It is focusing on the manufacturing space mainly in the SME segment as well as engineering services organization and government and defence establishments.

You have partnered with Dassault Systems recently; brief us about the tie-up.
Dassault Systemes is the world's leading PLM solution provider. We are one of their oldest business partners in India, and are currently supporting more than 700 plus customers in using their solutions for their day-to-day activities. With Dassault Systems' range of solution, we are able to give our customer a complete range of product suite and we can configure them to specific customer requirements.

What new initiatives and products can we expect from EDS for the India market this year?
We plan to bring in initiatives that will focus on specific verticals. We will have highly specialized domain experts who can also bring in value to the customer in configuring the right solutions for their requirement as well as helping them to implement the complete PLM into their process.

We reach our customers through various ways. The most prominent one is our direct sales force meeting the customers face-to-face and working with them to understand their requirement. We also participate in a wide range of industry events as well as conduct technology shows, direct mail campaigns and industry specific solutions.

How widespread is the Indian PLM market?
The Indian market is just about maturing in this space. There are very few customers who have adopted this technology successfully in its totality and are reaping rich benefits. Many players have made their first entry in product design and are now looking at extending from product design to managing its full lifecycle.

Given the huge opportunity in the SMB space in India, are you looking at entering this arena?
We are already very active in the SMB space and have a large number of customers using our solutions. We are very strong in the automotive, aerospace and in tooling industry segments. We provide them total solutions in the PLM space including very specialized solutions in die design, styling, sheet metal design, casting solutions, etc.