EDS Technologies Pvt. Ltd with its headquarters in Bangalore, today announced a tie-up with ICEM, a Dassault Systèmes company, to enhance its PLM portfolio with “ICEM Shape Design” solutions, to address the shape design and styling market. This association will help EDS Technologies to extend its CATIA leadership to the broad and highly diversified styling communities.

Richard Brown, Regional Business Development Manager at ICEM stated that, “This appointment is part of our overall strategy for extending ICEM's reach further into our traditional areas of automotive concept development and Class A surfacing as well as integrating ICEM Shape Design into our customers' PLM processes. We were looking for a partner that could complement our understanding of the complex workflows within the automotive industry and offers the high quality technical and customer support we demand. EDS Technologies matches that requirement perfectly”.

“ICEM Shape Design” software suite offers highly intuitive tools to easily create, validate and modify any type of surfaces, from freeform surfaces to mechanical shapes. Its extensive set of functionalities, with high quality rendering, will bring virtual creation to reality. “ICEM Shape Design” provides breakthrough technology enabling users to produce world-class aesthetic products. Acknowledged as the premier system for the creation and development of Class A surfaces, ICEM products bridge the demands of aesthetic designers and production engineers from visualization, right up to tool and die designers.

The “ICEM Shape Design” software suite, based on Dassault Systèmes CAA V5 architecture is a fully integrated component of a PLM system environment. As a result, a seamless workflow of design data is created from initial surface model to final design approval, whilst allowing visibility to all associated manufacturing functions. Additionally, “ICEM Shape Design” comprehensively addresses the needs of customers who require a standalone solution for shape and surface development. Aesthetics and design quality create emotions and are key contributors to product success and brand recognition.

“The automotive industry has spearheaded putting aesthetics at the heart of the engineering process. One of the most critical steps is the ‘Class A Surface' process, which creates perfect surfaces from styling sketches. With ICEM's unique set of technologies and expertise in this domain combined with EDST's recognized leadership in 3D and PLM, customers will benefit from a new level of integrated process performance from styling concepts to final shape”, said S Senthil, President, EDS Technologies.